360° Coverage : ‘Find Red’ M&M’s Google Maps campaign tests social media limits

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  Ad Balla Trending News

‘Find Red’ M&M’s Google Maps campaign tests social media limits

Source: Financial Post, Nov 15 2012, 2:55pm CST

Advertising industry veterans always emphasize the importance of great creative ideas to a brand campaign’s success, while saying in the same breath that those ideas are in perilously short supply nowadays. But the story behin ...

Continue reading on: Financial Post

 
 
Update
10

7 hours ago

Rob Walker: Revisiting Ruscha territory via Google Street View Hyperlapse

Source: Design Observer  |   May 25 2013, 9:01am CDT

More recently, I read about Google Street View Hyperlapse. This “experiment” by Teehan+Lax, plays off “hyperlapse” videos, which involve “stitching together photos taken from carefully mapped locations,” into something that approximates visually stirring ...

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Update
9

9 hours ago

Review: New Google Maps

Source: Softpedia  |   May 25 2013, 7:11am CDT

Google has recently announced the release of their new Maps that comes with a bunch of new features, as well as 3D areas. After a few days’ wait I finally got my invitation and decided to give it a go. One of the nice tools is ...

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Update
8

27 weeks ago


Quote:
"It is difficult for any company to do anything for the first time ... Mars was launching M&M’s into social media in Canada for the first time. It was the first time our legal department had exposure to some of those social media tools. We are dealing with a lot of firsts in a really short timeline."


Source: Financial Post

 

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Update
7

10 hours ago

Four Tips for a Successful Online Apartment Search

Source: Forbes  |   May 25 2013, 6:33am CDT

If you’re relocating and looking to find your apartment online, the search process is a little different than taking a jaunt around the neighborhood. With the help of Rent.com and a few internet tools, your online apartment search will be a breeze, ...

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Currently Trending

 
Update
6

18 hours ago

Apple iWatch concept integrates with Apple Maps

Source: Phone Arena  |   May 24 2013, 9:48pm CDT

Wearable devices are expected to be a $6 billion business in just three years. Led by Google Glass, the category will also include smartwatches which most of the major device manufacturers are expected to produce. From Apple, ...

Continue reading on: Phone Arena  More like this

 
Update
5

21 hours ago

Get the New Web Interface for Google Maps Now

Source: Mobile Magazine  |   May 24 2013, 7:06pm CDT

Google keeps rolling out new and shiny things, but it also has this habit of only rolling it out slowly among its users. Some people get it early and others have to wait. That was the case with the new channel pages for YouTube, for example. If you’ve be ...

Continue reading on: Mobile Magazine  More like this

 

Recommended

 
Update
4

22 hours ago

Google Gets In on the Waze Craze

Source: Daily Finance  |   May 24 2013, 6:38pm CDT

First, there was Apple . Then came Facebook . Now, Google is reportedly getting in on the Waze craze. The rumor that Apple was looking to acquire the crowd-sourced traffic and navigation app was quickly shot down, but the Facebook specul ...

Continue reading on: Daily Finance  More like this

 
Update
3

22 hours ago

How to get an early look at the new Google Maps with a bit of cookie know-how

Source: Engadget  |   May 24 2013, 6:15pm CDT

We had the opportunity to grab an early look at the new and refreshed Google Maps , but not everyone is as fortunate; you either had to be an I/O attendee or hope you received an invitation after requesting one . However, a tipster ...

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Update
2

23 hours ago

Biz Break: Are Google and Yahoo about to make big purchases?

Source: Contra Costa Times  |   May 24 2013, 4:48pm CDT

talks are still very preliminary, and Waze may decide to walk away, stay private and instead seek venture capital funding to expand its services. Apple (AAPL) was rumored to be interested in buying Waze earlier this year, but Bloomberg ...

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Update
1

1 day ago

Google Eyes Waze as Facebook Circles Hot Web Maps Property

Source: PE Hub  |   May 24 2013, 4:11pm CDT

(Reuters) – Google Inc is in talks to buy Waze, an Israeli mapping start-up that has held discussions with several large technology companies, two sources familiar with the matter told Reuters on Friday. Google’s discussions with Waze ...

Continue reading on: PE Hub  More like this

 
 
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