In the Taco Bell Super Bowl 2013 Ad, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS. The commercial will be set to the music of Taco Bell Feed the Beat artist and six-time GRAMMY Award nominee fun.’s "We Are Young," which will be sung in Spanish.
“Our hope is that our consumers will see themselves in this ad. They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp. “We believe that advertising on the world biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to LIVE MÁS."
Read more at http://www.superbowladsforgeeks.com/2013/01/taco-bell-super-bowl-2013-ad-teaser-has.html#JLb6ORtR4X7r6vIM.99