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The Cracker Companies are Getting in on Super Bowl Ad 2013 Territory with Release of Wheat Thins Ad

The kick off of the Super Bowl is an important event and Wheat Thins will be first ad you see right before kick off when you tune in to watch.

Jan 28 2013, 8:55am CST | by

Wheat Thins Super Bowl ad
Photo Credit: Getty Images

Wheat Thins is launching its new “Must. Have. Wheat Thins.” campaign with a new, hilarious TV ad, airing just before the start of the Super Bowl broadcast (between 5:30 and 6 p.m.) and a second-screen experience in Baltimore and San Francisco. The ad features a man so passionate about his Wheat Thins that he dons night vision goggles to watch and protect them from some surprising intruders.

Tied to the campaign, Wheat Thins launched a second-screen Super Bowl experience in Baltimore and San Francisco, where fans are competing to prove which city has the “loudest fans.” Fans are sharing their love for their city on Twitter and/or Instagram by tweeting/posting either #SF #MUSTHAVEWHEATTHINS or #BAL #MUSTHAVEWHEATTHINS. The winning city will be announced on January 27.

Check out our Super Bowl 2013 FAQs for all the important information about the Super Bowl 2013.

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (super bowl 2013).

You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.


<a href="/latest_stories/all/all/4" rel="author">Susan McGlaun</a>
Susan McGlaun lives Celebrity News. She knows which celebrities are hot right now and reports the latest gossip.


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