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360° Coverage : Is Volkswagens 2013 Super Bowl Ad Racist?

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Is Volkswagens 2013 Super Bowl Ad Racist?
Photo Credit: Getty Images

Is Volkswagens 2013 Super Bowl Ad Racist?

Jan 30 2013, 4:18am CST | by

Many are criticizing the ad for depicting white guy using Jamaican voice in his office.

The Volkswagen Super Bowl 2013 Ad was released yesterday. In the ad a happy guy in an office talks in an Jamaican accent and is cheering everybody up with a beetle ride. Now some voice criticism that...

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Update
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3 days ago


Quote:
"Perfect for a sunny night. The all-new Beetle convertible."


Source: Advertising Age

 

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16 weeks ago

Is Volkswagens 2013 Super Bowl Ad Racist?

Jan 30 2013, 4:18am CST | by

Many are criticizing the ad for depicting white guy using Jamaican voice in his office.

The Volkswagen Super Bowl 2013 Ad was released yesterday. In the ad a happy guy in an office talks in an Jamaican accent and is cheering everybody up with a beetle ride. Now some voice criticism that the ad is racist as it stereotypes Jamaicans.

Well, nothing better could have happened to the Volkswagen Super Bowl 2013 Ad. The VW SuperBowl ad has only generated 500,000 views so far. Far behind for instance of the Toyota Super Bowl 2013 Ad starring Kaley Cuoco that was also released yesterday.

With the sudden controversy that Volkswagen has apparently expected as it has done its homework. The Huffington Post reports that chief marketing officer Tim Mahoney said the company consulted with 100 Jamaicans and used a dialect coach to ensure the accuracy of the actors' accents. "We obviously did our homework to make sure that we weren't offensive," he said.

I expect that the Volkswagen Super Bowl 2013 Ad makes a big jump in views over the next 24 hours because of the racist discussion. Watch the Volkswagen Super Bowl 2013 ad below.

Check out our Super Bowl 2013 FAQs for all the important information about the Super Bowl 2013.

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (super bowl 2013).

You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.

 

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<a href="/latest_stories/all/all/4" rel="author">Susan McGlaun</a>
Susan McGlaun lives Celebrity News. She knows which celebrities are hot right now and reports the latest gossip.

 

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