1 Updates

The Avant-Guide Institute: Now in Full Swing, Micro-Brewery Trend is Spawning Micro-Trends

Oct 2 2013, 12:44pm CDT | by PR.com

Leading trends expert and marketing speaker Daniel Levine of The Avant-Guide Institute sees a burst of innovation in America's craft beer movement.

New York, NY, October 02, 2013 --(PR.com)-- It's not news that the fastest growing segment of the beer industry is higher-end craft brewing, often in small batches by breweries that are far...

Filed under: news

Full Story below YouTube Videos

 
 

 

29 weeks ago

The Avant-Guide Institute: Now in Full Swing, Micro-Brewery Trend is Spawning Micro-Trends

Oct 2 2013, 12:44pm CDT | by PR.com

Leading trends expert and marketing speaker Daniel Levine of The Avant-Guide Institute sees a burst of innovation in America's craft beer movement.

New York, NY, October 02, 2013 --(PR.com)-- It's not news that the fastest growing segment of the beer industry is higher-end craft brewing, often in small batches by breweries that are far from being household names. All that competition is leading to the greatest amount of innovation the sector has ever seen.

According to Daniel Levine, one of the top keynote speakers on trends, brewers are going far beyond tradition flavor profiles to attract attention and win new customers. In addition to unusual fruits flavors, we are seeing honey, smoke and other natural additives that are creating entirely new categories of beers.

And war is being waged on the branding and packaging fronts as well. Wine-sized beer bottles, for example, are becoming popular in South America and in the United States. These bottles, like those used by San Diego-based AleSmith, are the standard size for wine: 750 milliliters, and often contain heavy, highly alcoholic beers created for enthusiasts. Other producers, like Pennsylvania’s Sly Fox, have turned to cans in which the entire top is removable, giving more space for the beer to breathe.

Some beer makers have turned away from traditional bottles and cans altogether. In Russia, beer-to-go is being sold in disposable paper cartons. And in China, the popular brand Tsing Tao is drafted into plastic bags for customers buying beer to go.

Other beer makers are licensing popular brand names to generate excitement. In Asia, for example, Hello Kitty is now also a brand of beer. In the United Kingdom, a beer out of the Midlands is the official beer of Virgin Railways.

"This trend shows just how popular, and competitive, the beer industry has become," says Levine, who was one of the keynote speakers at a recent beverage conference. "The craft beer trend has had a tremendous influence on the entire industry and is offering consumers unparalleled choice."

About Daniel Levine
Daniel Levine is a world-renowned marketing specialist and professional speaker who keeps his finger on the pulse of consumer trends from around the globe. His website is www.DanielLevine.com

Contact Information:
Avant-Guide Institute
Jeff Parrotte
917 512 3881
Contact via Email
http://www.avantguide.com/

Read the full story here: http://www.pr.com/press-release/519203

Press Release Distributed by PR.com

Source: PR.com

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

Le CITY Deluxe USA Celebrates Its 1 Year Anniversary
Le CITY Deluxe USA Celebrates Its 1 Year Anniversary
Miami Beach, FL, April 24, 2014 --(PR.com)-- Friday April 25, 2014 Le CITY deluxe Magazine will be celebrating its 1 year anniversary and the launch of their latest Fashion issue featuring Charlize Theron. The event...
 
 
E-Z Rent-A-Car Celebrates 20 Years with Brand New Website and Giveaways
E-Z Rent-A-Car Celebrates 20 Years with Brand New Website and Giveaways
Orlando, FL, April 24, 2014 --(PR.com)-- E-Z Rent-A-Car has been providing travelers with the best value in current model year rental cars and customer service since 1994. This year, E-Z Rent-A-Car is celebrating its...
 
 
BookVenture Publishing LLC Starts Operation in Michigan
BookVenture finally announces the commencement of its business in Ishpeming, MI and the launching of its official website.
 
 
TreeHouse Interactive to Present Free Webinar on Maximizing Partner Programs for Increased Channel Revenue
ViaWest Vice President of Channel Sales Sean McCaffery to Share How Best Practices and Partner Relationship Management (PRM) Technology Helps Partners Sell More Effectively
 
 
 

Latest from the Network

Netflix joining lineup of 3 US cable-TV services
SAN FRANCISCO (AP) — Netflix's Internet video service is about to join the programming lineup of three small cable-TV providers in the U.S., a breakthrough that acknowledges the growing popularity of online...
Read more on Business Balla
 
Texas Rangers Hire Darren Oliver as Special Assistant to GM
The Texas Rangers added former pitcher Darren Oliver as a special assistant to general manager Jon Daniels on April 24.According to MLB.com's T.R. Sullivan, Oliver is the latest addition to a distinguished lineup of...
Read more on Sport Balla
 
Ciara wears fiancé's clothes during pregnancy
Ciara has been wearing her fiancé's clothes throughout her pregnancy. The 'Goodies' singer is due to give birth to her first child any when now, and she admits her beau Future's wardrobe has been her savior over the...
Read more on Celebrity Balla
 
Google, Apple settle high-tech workers' lawsuit
SAN FRANCISCO (AP) — Google, Apple, Intel and Adobe Systems have settled a class-action lawsuit alleging they conspired to prevent their engineers and other highly sought technology workers from getting better job...
Read more on Business Balla
 
Microsoft Results Beat Estimates, Cheer Investors
The bad news for Microsoft in its fiscal-third quarter was that sales and earnings were both off from a year ago. But the company beat Wall Street estimates and showed surprising strength in its Windows business. Shares...
Read more on Apple Balla
 
Google, Apple settle high-tech workers' lawsuit
SAN FRANCISCO (AP) — Google, Apple, Intel and Adobe Systems have settled a class-action lawsuit alleging they conspired to prevent their engineers and other highly sought technology workers from getting better job...
Read more on Apple Balla
 
Oregon moves to dump health exchange website
PORTLAND, Ore. (AP) — Oregon, once expected to be a national leader in the federal health care overhaul, on Thursday moved to become the first state to dump its troubled online health exchange and use the federal...
Read more on Business Balla
 
Cloud strength helps Microsoft earnings top Street
LOS ANGELES (AP) — In Satya Nadella's first quarterly earnings release as chief executive, Microsoft Corp. on Thursday posted earnings and revenue that beat Wall Street expectations, offering new justification for the...
Read more on Business Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla