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The Avant-Guide Institute: Now in Full Swing, Micro-Brewery Trend is Spawning Micro-Trends

Oct 2 2013, 12:44pm CDT | by PR.com

Leading trends expert and marketing speaker Daniel Levine of The Avant-Guide Institute sees a burst of innovation in America's craft beer movement.

New York, NY, October 02, 2013 --(PR.com)-- It's not news that the fastest growing segment of the beer industry is higher-end craft brewing, often in small batches by breweries that are far...

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28 weeks ago

The Avant-Guide Institute: Now in Full Swing, Micro-Brewery Trend is Spawning Micro-Trends

Oct 2 2013, 12:44pm CDT | by PR.com

Leading trends expert and marketing speaker Daniel Levine of The Avant-Guide Institute sees a burst of innovation in America's craft beer movement.

New York, NY, October 02, 2013 --(PR.com)-- It's not news that the fastest growing segment of the beer industry is higher-end craft brewing, often in small batches by breweries that are far from being household names. All that competition is leading to the greatest amount of innovation the sector has ever seen.

According to Daniel Levine, one of the top keynote speakers on trends, brewers are going far beyond tradition flavor profiles to attract attention and win new customers. In addition to unusual fruits flavors, we are seeing honey, smoke and other natural additives that are creating entirely new categories of beers.

And war is being waged on the branding and packaging fronts as well. Wine-sized beer bottles, for example, are becoming popular in South America and in the United States. These bottles, like those used by San Diego-based AleSmith, are the standard size for wine: 750 milliliters, and often contain heavy, highly alcoholic beers created for enthusiasts. Other producers, like Pennsylvania’s Sly Fox, have turned to cans in which the entire top is removable, giving more space for the beer to breathe.

Some beer makers have turned away from traditional bottles and cans altogether. In Russia, beer-to-go is being sold in disposable paper cartons. And in China, the popular brand Tsing Tao is drafted into plastic bags for customers buying beer to go.

Other beer makers are licensing popular brand names to generate excitement. In Asia, for example, Hello Kitty is now also a brand of beer. In the United Kingdom, a beer out of the Midlands is the official beer of Virgin Railways.

"This trend shows just how popular, and competitive, the beer industry has become," says Levine, who was one of the keynote speakers at a recent beverage conference. "The craft beer trend has had a tremendous influence on the entire industry and is offering consumers unparalleled choice."

About Daniel Levine
Daniel Levine is a world-renowned marketing specialist and professional speaker who keeps his finger on the pulse of consumer trends from around the globe. His website is www.DanielLevine.com

Contact Information:
Avant-Guide Institute
Jeff Parrotte
917 512 3881
Contact via Email
http://www.avantguide.com/

Read the full story here: http://www.pr.com/press-release/519203

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