1 Updates

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online...

Filed under: news

Full Story below YouTube Videos

 
 

 

25 weeks ago

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online casino. Customers can access their personalized INClub webpage by going to www.MYINClub.com. The free personalized website features a variety of new member benefits, special promotional offers, a fully-integrated INClub online play-for-free casino, private messaging, dedicated social media feeds such as the INClub Facebook and INClub Twitter, direct links to casino property websites and more.

“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company’s three gaming markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling.”

MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship Management (SRM) platform which is part of the INClub’s social media back-end system. It leverages best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.

“Consumers today have come to expect social to be part of their everyday digital lives and as such social has now proven itself vital to an organization’s holistic customer experience,” said Meg Bear, Group Vice President, Oracle Social Cloud. “Businesses today like MTR Gaming Group are wisely integrating social throughout their digital presence to provide their customers with the most optimal and engaging experience while delivering real business value across the enterprise.”

Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. “MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers.”

The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared by Easypurl, a multi-channel marketing company which provided MTR with the technology that enables dynamic webpage creation and personalized url’s (PURL’s).

“Working with MTR Gaming we developed unique solutions that will enable them to leverage player data and create personalized customer portals that will enhance loyalty for years to come,” said Tej Kohli, Easypurl CEO.

Company officials believe this integrated platform will revolutionize conventional casino marketing and players clubs.

“It’s a new world - the way we socialize has changed which is why we’ve designed this platform to exploit over 200 million social networks, blogs, channels and conversations that take place in the online world,” said Fred Buro, MTR Chief Marketing Officer. “Plus, the platform inexpensively accomplishes a variety of new tactical marketing functions; it provides our INClub members instant access to club benefits in a compelling online social environment, and members can play an online casino for free. It’s a place where it’s fun to communicate with the INClub community and other peer groups, and more.”

“With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It’s innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.

To view the MYINclub platform visit www.demo.myinclub.com. To register for a MYINClub.com account you must be a current INClub member. The INClub is free to join and people can sign-up by visiting the players club at any MTR Gaming location.

The INClub online casino is free to play and available to the general public. To play the online casino please visit and register at: www.inclubcasino.com.

About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com.

Forward-Looking Statements
Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company’s periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.

Contact:
Fred A. Buro
Vice President and Chief Marketing Officer
fburo@mtrgaming.com
732.232.6000
www.mtrgaming.com

Contact Information:
MTR Gaming Group Inc
Fred Buro
732.232.6000
Contact via Email
www.mtrgaming.com

Read the full story here: http://www.pr.com/press-release/523893

Press Release Distributed by PR.com

Source: PR.com

 
 

blog comments powered by Disqus

Latest stories

Attorneys See Need to Self-Promote
Dallas, TX, April 23, 2014 --(PR.com)-- Some attorneys are true rainmakers and have little or no problem building a book of business. For others it doesn’t come as easy. How can an attorney be a successful...
 
 
Digital Vidya Launches June Batch of Digital Marketing Internship Program
Digital Vidya, Asia’s Leading Digital Marketing training company, launches the next batch of Digital Marketing Internship Program. The program will commence on June 1 and May 25 is the last date of application.
 
 
MeltPress.com, a New Digital Marketing Articles Hub is Now Live
Digital Marketers can now showcase their expertise through articles & case studies and boost reputation.
 
 
Reach Big Spenders by Targeting Boomer Women
Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."
 
 
 

Latest from the Network

FCC to propose pay-for-priority Internet standards
LOS ANGELES (AP) — The Federal Communications Commission is set to propose new open Internet rules that would allow content companies to pay for faster delivery over the so-called "last mile" connection to people's...
Read more on Business Balla
 
Debra Messing has lost 20 pounds
Debra Messing feels great after losing 20 pounds. The former 'Will and Grace' star - who split from Daniel Zelman in June 2012 after 10 years of marriage, with whom she has 10-year-old son Roman - claims she didn't mean...
Read more on Celebrity Balla
 
Apple's iPad Rules The Enterprise. So When's The Second Act?
Apple's iPad is a fixture in the enterprise market, the company is proud to say. During the investor call for its second quarterly earnings Apple CEO Tim Cook noted–as he has in previous earnings calls–that 98% of the...
Read more on Apple Balla
 
Zynga founder Pincus leaving operations role
NEW YORK (AP) — Online game maker Zynga's founder Mark Pincus is stepping down as chief product officer, less than a year after he was replaced as the company's CEO, as the company's sales slide. Zynga...
Read more on Business Balla
 
Courteney Cox sparks engagement rumors
Courteney Cox has sparked rumors she is engaged to Johnny McDaid. The former 'Friends' actress, who started dating the Snow Patrol frontman in September, was spotted wearing a huge diamond ring on her engagement finger...
Read more on Celebrity Balla
 
Reports On The Death Of The iPad Are Greatly Exaggerated
Apple’s second quarter results were announced today by CEO Tim Cook (Mark Rogowsky has more coverage here on Forbes). As part of the earnings call, Cook talked about the sales and acceptance of the iPad. Sales are lower...
Read more on Apple Balla
 
Prefabulous World: Energy-Efficient And Sustainable Homes Around The Globe
Recently, I interviewed Sheri Koones, author of the new book titled Prefabulous World: Energy-Efficient and Sustainable Homes Around the Globe, which features sophisticated examples of eco-friendly home design in...
Read more on Business Balla
 
Note to Airlines: Start Talking to Your Customers
When it comes to air travel, there’s certainly no shortage of bad customer stories. A report released last week by the U.S. PIRG Education Fund pored through five years of airline passenger complaints to the Department...
Read more on Business Balla
 
Apple Splits Stock 7-For-1, Will Splash $130B In Cash On Investors
Talk about burying the lede. Apple announced a 7-for-1 stock split Wednesday, but not until the last sentence of a press release heralding an upsized capital return program to $130 billion and alongside the company’s...
Read more on Business Balla
 
John Baker's Desire2Learn Is Leading Education Transformation
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:  John Baker, Founder and CEO, Desire2Learn… Desire2Learn (D2L) is transforming education through technology.  The Waterloo,...
Read more on Business Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla