1 Updates

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to...

Filed under: news

YouTube Videos

 
 
 

14 weeks ago

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to PrimeTime Women."

Boomer women, ages 50-75, are in the prime of life. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. And brands would be wise to recognize their power in the marketplace.

Marketing to women expert Barletta pinpoints how to attract, convert and keep Boomer big spenders in the new executive edition of "Marketing to PrimeTime Women" (http://www.paramountbooks.com/marketing-primetime-women).

Barletta, founder of the TrendSight Group, describes PrimeTime women:
“Women control 80% of spending in the United States today. And a disproportionate share of wealth is controlled by Boomer women aged 50-75. These aren’t your stereotypical grannies. These women are active, eager to spend and discerning in their choices.”

In "Marketing to PrimeTime Women," marketing and sales professionals learn practical applications and advice for getting into the minds, souls, hearts, and purses of this influential demographic.

For more information, visit http://www.paramountbooks.com/marketing-primetime-women or call Marti Barletta at (847) 446-5861.

About Marti Barletta
Marti Barletta is the world’s foremost expert on today’s mightiest market – women and Founder of the TrendSight Group. As the author of Marketing to Women and Marketing to PrimeTime Women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, USA Today, TIME, Business Week and many other publications worldwide. A popular speaker, Marti has enjoyed rave reviews from audiences.

Contact:
Marti Barletta
(847) 446-5861
marti.barletta@trendsight.com
http://www.trendsight.com

Contact Information:
The TrendSight Group
Marti Barletta
847-446-5861
Contact via Email
www.trendsight.com

Read the full story here: http://www.pr.com/press-release/553694

Press Release Distributed by PR.com

 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Getting chatty with meow chat
New York, July 31 (IANS) A new chat app is on the prowl, stalking users on social networks like a cat.
 
 
Mexican journalist murdered at home
Mexico City, July 31 (IANS/EFE) A Mexican journalist was found stabbed to death in his home in the town of Guadalupe in the country's north central Zacatecas, sources said Thursday.
 
 
IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Social networks now key to success: Mexican singer
Miami, July 31 (IANS/EFE) Social networks have become a determining factor for success in popular music, according to the Mexican singer known as El Bebeto, whose latest music video, "No te creas tan importante", has garnered 1.5 million hits online.
 
 
 

Latest from the Network

Yemen hands over Al Qaeda suspects to Saudi Arabia
Riyadh, Aug 1 (IANS) Yemen has handed over eight suspected Al Qaeda militants to Saudi Arabia, officials said Friday. The move comes as part of joint security operations between the two countries, and the suspects...
Read more on Politics Balla
 
Commonwealth cocktail celebrating spirit of the Games (CWG Diary)
Glasgow, Aug 1 (IANS) Celebrating the spirit and togetherness of the Commonwealth Games, is a city bartender who has come out with a unique cocktail synthesising ingredients from each of the competing nations. Using a...
Read more on Sport Balla
 
Pujara, Kohli slip in ICC rankings for Test batsmen
Dubai, Aug 1 (IANS) South Africa's AB de Villiers continues to head the Reliance ICC Rankings for Test batsmen while compatriot Hashim Amla returned to the top three. Poor performances from India's Chetseshwar Pujara...
Read more on Sport Balla
 
Two women injured in Pakistan acid attack
Islamabad, Aug 1 (IANS) A woman and her daughter were injured Friday in an acid attack in Pakistan's Punjab province. According to police sources, the two women, Momina and her daughter Amina, were inside their...
Read more on Politics Balla
 
Family of six murdered in China
Beijing, Aug 1 (IANS) At least six members of a family were murdered Friday in China's Hunan province, a police official said. According to the official, Cheng and his family were killed in their home in Jiutang...
Read more on Politics Balla
 
Seema, Krishna qualify for women's discus throw final
Glasgow, Aug 1 (IANS) Both Seema Punia and Krishna Poonia advanced to the women's discus throw final but while Seema's throw put her in second position, Krishna was placed a lowly 11th in the qualification round of the...
Read more on Sport Balla
 
James Bond script approved
'Bond 24's revamped script has been approved by movie bosses. Writers Neal Purvis and Robert Wade were rehired last month to ''rescue'' John Logan's original screenplay and insiders have now admitted they had a bigger...
Read more on Movie Balla
 
Samsung to launch two new smartphones
Seoul, Aug 1 (IANS) Samsung Electronics will launch two new high-end smartphones in next six months. Kim Hyun-joon, senior vice president at Samsung, told investors that one model will feature a large screen, while...
Read more on Business Balla
 
Weight issues - when Hollywood movies went wrong
Los Angeles, Aug 1 (IANS) Depictions of weight gain or loss we see in Hollywood movies are rarely true to life, and yet we believe them. Here's a list things movies get wrong when it comes to weight, reports...
Read more on Celebrity Balla
 
Orlando Bloom vaulted sofa to reach Bieber
Orlando Bloom jumped over a sofa to punch Justin Bieber. The 'Lord of the Rings' actor was involved in an altercation with the 'Baby' hitmaker at upmarket Ibiza eatery Cipriani earlier this week, and an onlooker claims...
Read more on Celebrity Balla