1 Updates

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to...

Filed under: news

YouTube Videos

 
 
 

31 weeks ago

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to PrimeTime Women."

Boomer women, ages 50-75, are in the prime of life. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. And brands would be wise to recognize their power in the marketplace.

Marketing to women expert Barletta pinpoints how to attract, convert and keep Boomer big spenders in the new executive edition of "Marketing to PrimeTime Women" (http://www.paramountbooks.com/marketing-primetime-women).

Barletta, founder of the TrendSight Group, describes PrimeTime women:
“Women control 80% of spending in the United States today. And a disproportionate share of wealth is controlled by Boomer women aged 50-75. These aren’t your stereotypical grannies. These women are active, eager to spend and discerning in their choices.”

In "Marketing to PrimeTime Women," marketing and sales professionals learn practical applications and advice for getting into the minds, souls, hearts, and purses of this influential demographic.

For more information, visit http://www.paramountbooks.com/marketing-primetime-women or call Marti Barletta at (847) 446-5861.

About Marti Barletta
Marti Barletta is the world’s foremost expert on today’s mightiest market – women and Founder of the TrendSight Group. As the author of Marketing to Women and Marketing to PrimeTime Women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, USA Today, TIME, Business Week and many other publications worldwide. A popular speaker, Marti has enjoyed rave reviews from audiences.

Contact:
Marti Barletta
(847) 446-5861
marti.barletta@trendsight.com
http://www.trendsight.com

Contact Information:
The TrendSight Group
Marti Barletta
847-446-5861
Contact via Email
www.trendsight.com

Read the full story here: http://www.pr.com/press-release/553694

Press Release Distributed by PR.com

 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Facebook launches new chatting application
Madrid, Nov 25 (IANS/EFE) Facebook launched Tuesday a new chatting application worldwide called "Rooms" which simulates traditional internet chatting rooms, enabling users to chat with strangers on specific topics.
 
 
Xi Jinping-Peng Liyuan love story goes viral on internet
Beijing, Nov 24 (IANS/EFE) A music video that tells the story of the deep love between Chinese President Xi Jinping and his wife Peng Liyuan has gone viral on the internet with more than 22 million views in a week, the People's Daily reported Monday.
 
 
Mangalyaan among Time magazine's 25 best innovations of 2014
New York, Nov 21 (IANS) India's Mars mission Mangalyaan, developed by the Indian Space Research Organisation (ISRO), has been listed among 25 best innovations of 2014 by Time magazine.
 
 
Amazon Black Friday 2014 Sale has Started
Amazon Black Friday 2014 Sale has Started
The Amazon Black Friday 2014 sale is officially here. Earlier than ever Amazon offers Black Friday 2014 deals.
 
 
 

Latest from the Network

Former Chelsea manager Grant to coach Ghana
Accra, Nov 26 (IANS) Former Chelsea manager Avram Grant will officially sign a contract to become the new Ghana coach, the country's football federation (GFA) said Wednesday. The "governmental agreement" was needed...
Read more on Sport Balla
 
Brown family lawyer denounces 'completely unfair' process
Washington, Nov 26 (IANS/EFE) The attorney for the family of Michael Brown had harsh words about the Missouri prosecutor who convened the grand jury that declined to indict white police officer Darren Wilson in the Aug...
Read more on Politics Balla
 
Champions League standings
London, Nov 26 (IANS) Following are the Champions League Group A-D standings ahead of Wednesday's fifth round of matches (tabulated under matches played, won, drawn, lost, goals for, against, points), according to...
Read more on Sport Balla
 
US urges eradication of armed rebels in Congo
Washington, Nov 26 (IANS) The US Tuesday called for efforts to wipe out illegal armed groups in eastern Democratic Republic of the Congo (DRC), as the number of civilians killed there has risen to some 200 in less than...
Read more on Politics Balla
 
Eating healthy tough for Cumberbatch
Los Angeles, Nov 26 (IANS) Actor Benedict Cumberbatch says he struggles to eat health food. The "Sherlock" star says that despite trying his best to maintain his nutritious diet, he often struggles to keep it up while...
Read more on Celebrity Balla
 
24 killed in coal mine fire in China
Beijing, Nov 26 (IANS) At least 24 workers were killed and 52 others injured in coal mine fire in northeast China's Liaoning Province early Wednesday, the state-owned Liaoning Fuxin Coal Corporation said. The fire...
Read more on Politics Balla
 
Jordin Sparks hits out at Jason Derulo
Jordin Sparks has taken a swipe at her ex-boyfriend Jason Derulo in a song. The 24-year-old beauty appears to take aim at her former lover, with whom she had a three-year relationship that ended in September, in her...
Read more on Celebrity Balla
 
Eva Mendes reveals motherhood has brought 'wild nights'
Eva Mendes has had some of the ''wildest nights'' of her life since giving birth to her first child, Esmeralda Amada. The 40-year-old actress, who has been dating Ryan Gosling since 2011, gave birth six weeks ago and...
Read more on Celebrity Balla
 
Cate Blanchett feels judged by other mothers
Cate Blanchett feels her parenting skills are being judged by other mothers. The Oscar-winning actress has three children - Dashielle, 12, Roman, 10 and Ignatuis, six - and says she's held to a different set of...
Read more on Celebrity Balla
 
Jimmy Page reveals his admiration of Leona Lewis
Jimmy Page says performing with Leona Lewis was one of the highlights of his career. The Led Zepplin guitarist was asked to name the greatest moment of his professional life outside of the band and he cited performing...
Read more on Celebrity Balla