1 Updates

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to...

Filed under: news

YouTube Videos

 
 
 

21 weeks ago

Reach Big Spenders by Targeting Boomer Women

Apr 22 2014, 5:00am CDT | by

Marti Barletta, marketing to women expert and founder of the TrendSight Group, releases the new executive version of her book "Marketing to PrimeTime Women."

Winnetka, IL, April 22, 2014 --(PR.com)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to PrimeTime Women."

Boomer women, ages 50-75, are in the prime of life. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. And brands would be wise to recognize their power in the marketplace.

Marketing to women expert Barletta pinpoints how to attract, convert and keep Boomer big spenders in the new executive edition of "Marketing to PrimeTime Women" (http://www.paramountbooks.com/marketing-primetime-women).

Barletta, founder of the TrendSight Group, describes PrimeTime women:
“Women control 80% of spending in the United States today. And a disproportionate share of wealth is controlled by Boomer women aged 50-75. These aren’t your stereotypical grannies. These women are active, eager to spend and discerning in their choices.”

In "Marketing to PrimeTime Women," marketing and sales professionals learn practical applications and advice for getting into the minds, souls, hearts, and purses of this influential demographic.

For more information, visit http://www.paramountbooks.com/marketing-primetime-women or call Marti Barletta at (847) 446-5861.

About Marti Barletta
Marti Barletta is the world’s foremost expert on today’s mightiest market – women and Founder of the TrendSight Group. As the author of Marketing to Women and Marketing to PrimeTime Women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, USA Today, TIME, Business Week and many other publications worldwide. A popular speaker, Marti has enjoyed rave reviews from audiences.

Contact:
Marti Barletta
(847) 446-5861
marti.barletta@trendsight.com
http://www.trendsight.com

Contact Information:
The TrendSight Group
Marti Barletta
847-446-5861
Contact via Email
www.trendsight.com

Read the full story here: http://www.pr.com/press-release/553694

Press Release Distributed by PR.com

 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Russia seeks to keep out foreigners from media business
Moscow, Sep 18 (IANS) Russia will soon introduce a bill in parliament to restrict foreign ownership in Russian media, a media report said Thursday.
 
 
Egypt restores stolen fragments of Cheops pyramid
Cairo, Sep 18 (IANS) Egypt recovered fragments from the pyramid of Cheops that were stolen by some Germans, state-run MENA news agency reported Thursday.
 
 
Test results show Chopin's heart in good shape
Warsaw, Sep 18 (IANS) The heart of late Polish composer Frederic Chopin, which was buried in the Holy Cross Church in Warsaw, is in good condition, scientists have confirmed.
 
 
Archaeologists unearth Byzantine Age compound near Jerusalem
Jerusalem, Sep 18 (IANS) Archaeologists uncovered a large Byzantine Age compound west of Jerusalem, with a rarely preserved oil press, a wine press and a mosaic, the Israel Antiquities Authority announced Thursday.
 
 
 

Latest from the Network

Kendall Jenner 'bullied' at NYFW
Kendall Jenner was allegedly ''bullied'' by fellow models at New York Fashion Week. The 18-year-old star was reportedly targeted by other runway professionals at the glamorous event last week as they were jealous of...
Read more on Celebrity Balla
 
Chris Brown will always remain friends with Rihann
Chris Brown believes he'll always remain ''great'' friends with Rihanna. The 25-year-old singer was sentenced to six months community service and placed on probation for five years for assaulting his former girlfriend...
Read more on Celebrity Balla
 
Russia, Serbia are brotherly nations: Serbian president
Belgrade, Sep 19 (IANS) Brotherhood of Serbian and Russian nations is sealed by joint fight for freedom in the First World War, Serbian President Tomislav Nikolic said Thursday, Xinhua reported. He said it while...
Read more on Politics Balla
 
France ready to launch air strikes in Iraq: Hollande
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country was ready to launch air strikes against the Islamic State (IS) militant group in Iraq "soon". He, however, ruled out any plan to deploy...
Read more on Politics Balla
 
Russia seeks to keep out foreigners from media business
Moscow, Sep 18 (IANS) Russia will soon introduce a bill in parliament to restrict foreign ownership in Russian media, a media report said Thursday. The bill seeks to put a 20-percent ceiling on any foreign stake in...
Read more on Ad Balla
 
Stalked by ex-boyfriend Indian-origin woman falls to death
London, Sep 18 (IANS) A Indian-origin woman in Britain died after falling from a motorway bridge following weeks of harassment by her stalker ex-boyfriend and seeing him on a night out, an inquest was told Thursday....
Read more on Politics Balla
 
France to help set up hospital in Guinea to fight Ebola
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country would help set up a military hospital in Guinea to assist in the fight against the deadly Ebola virus in west Africa. Hollande...
Read more on Business Balla
 
IS releases video of British hostage
London, Sep 18 (IANS) The Islamic State (IS) has released a video of a British hostage delivering a propaganda message on behalf of the militant group, a media report said Thursday. In the video titled "Lend Me Your...
Read more on Politics Balla
 
New iPads and OS X Yosemite Reportedly Releasing in October 2014
Apple might be not done yet to reveal new products, as a report claims that the Cupertino company is very likely to release new products in the next month.The news has been published by Apple Insider, stating about the...
Read more on Apple Balla
 
Jony Ive Talks about the Designing Difficulties of the Apple Watch
Designing the Apple Watch was not an easy task, as Jony Ive, the design head of the Cupertino company, states that it is one of the hardest assignments in his career.When asked about the particular task, Ive replied, “...
Read more on Apple Balla