Keds signs Taylor Swift

Keds, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift.

Oct 11 2012, 9:37am CDT | by

Keds signs Taylor Swift
Photo Credit: Keds

Taylor Swift is red hot right now. Her name is in the celebrity news since weeks because of her Kennedy boyfriend. Now she landed a major endorsement deal with Keds.

"I'm so excited to be partnering with Keds®," said Swift. "I've been a fan of Keds® for years because they have two of my favorite elements of great style – they're classic and effortless."

Via a multimedia campaign, Keds® will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The initiative will be supported by scholarship opportunities, social media initiatives, video content, and limited edition product perfect for every part of a girl's life.

The partnership will kick off with limited edition red Champions, the most iconic Keds® sneaker style, commemorating the release of Swift's latest album, Red, and be available for purchase on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com starting October 22.

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founder of I4U LLC and is a news junkie. He is posting hot trending stories across the broad range of Balla Network sites. Tip Luigi with your hot trending news and memes here.

 

blog comments powered by Disqus

Latest stories

Find Hot Black Friday 2015 Deals
Find Hot Black Friday 2015 Deals
The Black Friday 2015 Ads are rolling advertising the Black Friday 2015 deals.
 
 
French Model Pauline Hoarau is New Victoria's Secret Fashion Show 2015 Model
French Model Pauline Hoarau is New Victoria's Secret Fashion Show 2015 Model
Pauline Hoarau is confirmed as Victoria's Secret Fashion Show 2015 model joining the Victoria's Secret angels.
 
 
Victoria's Secret Fashion Show 2015 Models Unveiled
Victoria's Secret Fashion Show 2015 Models Unveiled
Meet the Victoria's Secret Fashion Show 2015 Models announced so far to walk the runway at the biggest lingerie fashion event. The model behavior expected from the participants in Victoria’s Secret Fashion Show 2015 is something which only the chosen ones are capable of. That is because the level of fitness and beauty quotient required for being an integral part of this high class lingerie display profession is too much for an ordinary person to achieve, much less maintain in the long run.
 
 
Victoria's Secret Fashion Show 2015 is already on November 10
Victoria's Secret Fashion Show 2015 is already on November 10
The Victoria's Secret Fashion Show 2015 will be broadcasted on December 8, but it already takes place a whole month earlier on November 10.