1 Updates

Indian print media will flourish for next 15 years

Dec 12 2012, 7:15am CST | by

New Delhi, April 1 (IANS) In contrast to the West, the Indian newspaper industry will grow strongly for another decade and a half due to mounting literacy, says international media watcher Robin Jeffrey.

New Delhi, April 1 — In contrast to the West, the Indian newspaper industry will grow strongly for another decade and a half due to mounting literacy, says international media watcher Robin Jeffrey...

Filed under: news

Full Story below YouTube Videos

 
 

 

1 year ago

Indian print media will flourish for next 15 years

Dec 12 2012, 7:15am CST | by

New Delhi, April 1 (IANS) In contrast to the West, the Indian newspaper industry will grow strongly for another decade and a half due to mounting literacy, says international media watcher Robin Jeffrey.

New Delhi, April 1 — In contrast to the West, the Indian newspaper industry will grow strongly for another decade and a half due to mounting literacy, says international media watcher Robin Jeffrey.

"My prediction is that newspapers will continue to grow for at least another 10 years and television will consolidate - painfully," Jeffrey said in his Rajendra Mathur memorial lecture at here Saturday evening.

"I think print in India has 10 to 15 years to go before it hits the sorts of downturn that is changing the print landscapes in the US and elsewhere," said Jeffrey, author of "India's Newspaper Revolution" book.

He was speaking on "Media Meditation: History, Prospects and Challenges for India", organised by the Editors Guild of India.

He attributed the continued growth of the print media in India to rising literacy.

Pointing to the 30 percent illiterates, Jeffrey said, "more than 300 million people are still to be equipped with the ability to read a newspaper".

Re-use value of the old newspaper is another factor that Jeffrey thinks would not shrink the newspaper industry in the country unlike in the West where many media establishments have shut down.

He says in India, where hundreds of millions live without luxuries, newsprint is so useful because it can be recycled and "can be used for so many things - from lining walls and ceilings to packaging bhel puri".

Jeffrey, who has been a journalist in Canada, and has also lived and worked in India, Australia and Singapore, said the challenges the media faces in India were both "uncomfortable" and "exhilarating".

Cautioning the media to guard against paid news, Jeffrey said: "None of this is to say that the society - or the media industries - should tolerate 'paid news'." He described as abhorring the practice of "selling the news pages for propaganda masquerading as reporting".

He advised Indian media publications to be vigilant against the invasion of privacy.

Industry should not "tolerate the tasteless, cruel and illegal invasion of privacy that brought the downfall of the UK's News of the World", Jeffrey said.

He added: "The contest over ethics, taste and security in Indian media are similar to those that have gone on in the US, UK and other English speaking countries for more than 200 years."

Why is India not having a respected, "global Indian voice" like Al Jazeera, BBC and CNN?

Jeffrey said an Indian global news presence could become a world standard because India has it all and "there is no country in the world better able to reflect the world" than what India could do.

"India has a huge pool of talented, multilingual, English speaking journalists" coupled with the Indian diaspora on every continent who can provide both journalists and contacts.

IANS

 

Don't miss ...

 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

Oomph, Inc’s CatholicTV Website Redesign Selected as a 2014 MITX What’s Next Awards Finalist
Responsive, Drupal Site Positions Catholic Television Network in Digital Age.
 
 
Unique, Solution-Driven SEO Services by SLAM Strategy Places Client on Top in Google
Adelaide’s leading digital strategy firm, SLAM Strategy, has successfully led a client’s search engine optimisation Adelaide project to place all targeted keywords at the topmost page of the search engine, Google.
 
 
Content Writing Freelancer Provides Special Pricing to Small Business Owners
Roe Enterprises, a content writing service that specializes in SEO web content, copy writing, sales letters and blog posts, has begun offering special pricing for business owners with fewer than five employees. These services are offered in bundled packages that include web content, advertising, logo design and email marketing copy, among other services. Full details can be found at Roe Enterprises' website, at www.jpaulroe.com
 
 
Game of Trust: Shopyourworld.com’s Take on Customer Loyalty Programs
Game of Trust: Shopyourworld.com’s Take on Customer Loyalty Programs
Shopyourworld.com, one of India’s novel e-commerce portals dealing with cross-border trade, analyses the many ways the retail industry tries to hold the customer’s attention.
 
 
 

Latest from the Network

Analysts Think iPad Sales Have Peaked
The holiday season saw a large jump in sales for iPads and iPhones alike, but analysts are now saying that they believe we have reached the peak of iPad sales.According to over 30 analysts who were surveyed, they are...
Read more on Apple Balla
 
Samsung Now Claiming Apple’s Patents Are Worthless
As the Apple and Samsung trial continues, there are arguments on both sides regarding the true value of the patents that Apple purchased leading up to the release of the iPhone. The experts that Samsung has brought in,...
Read more on Apple Balla
 
How Apple Dodged Heartbleed
Back in 2001, Apple already had problems with OpenSSL and decided that they were going to start moving away from it. Of course, this was long before Heartbleed was known, but they had already switched to Common Data...
Read more on Apple Balla
 
Why Silence Isn't Censorship In Games Like 'Hearthstone'
There are few controversial aspects to Hearthstone, Blizzard’s beloved free-to-play collectible card game which recently just saw an iPad release, but one source of contention involves how players interact with each...
Read more on Apple Balla
 
Ultriva CEO Explains Lean Manufacturing Requires Supplier Replenishment
Cupertino, CA, April 20, 2014 --(PR.com)-- Often overlooked in lean manufacturing initiatives is the supply chain, in particular supplier replenishment. In the current company blog, Ultriva&#8217;s CEO, Narayan...
Read more on Business Balla
 
Brakes India Limited Selects VIMANA by System Insights to Increase Productivity and Reduce Costs
Berkeley, CA, April 20, 2014 --(PR.com)-- System Insights is rapidly expanding its customer base across discrete and process manufacturing industries including companies in Aerospace, Automotive, Electronics,...
Read more on Business Balla
 
Jerry List to Present at QC Software Webinar: WCS Versus WMS Picking the Right Solution
Cincinnati, OH, April 20, 2014 --(PR.com)-- Tuesday, June 10th, Jerry List, VP of QC Software, will present a webinar titled, &#8220;Warehouse Control Systems (WCS) versus Warehouse Management Systems (WMS)&#8230;How...
Read more on Business Balla
 
TraceGains May 15th Webinar Provides Manufacturers Support with GFSI
Westminster, CO, April 20, 2014 --(PR.com)-- TraceGains is offering a highly requested webinar addressing the impetus for creating the Global Food Safety Initiative (GFSI), its benefits, and basic steps to support...
Read more on Business Balla
 
After Game One Win, Warriors Playoff Tickets Are Now Most Expensive In U.S.
With their dramatic game-one road win against the Clippers, the Warriors have the upper-hand in the battle for California basketball.  If they can advance, it will be the only the third time in the last twenty years...
Read more on Business Balla
 
Enterprises TV to Air Segment on Reducing Business Travel Costs
Coral Springs, FL, April 20, 2014 --(PR.com)-- The producers of Enterprises TV are pleased to announce they are working on a segment focusing on business travel costs and how some companies are reducing them. As...
Read more on TV Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla