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Breaking News about Coca-Cola:

DAOY Silver: From A to Zulu: how to stick to your creative guns

Oct 30 2014 7:33pm CDT | Source: Strategy Online

This story appears in the November 2014 issue of strategy. Stepping into Zak Mroueh’s office, the first thing that catches the eye is a pristine drum kit. It sits to the side of his desk, basically screaming for its snares to be hit. Assumably, the CCO and founder of indie agency Zulu Alpha Kilo doesn’t give into all of its demands. With five new clients on the roster, a growing team of 70 staffers and an a ...
Full article at: Strategy Online
 

 

Nobody’s Perfect

Oct 28 2014 4:01am CDT | Source: reveries

Which brands do consumers love best, despite their flaws? ‘Responsibility’ is the weakest of the weak links in the brand experience across a plurality the 12 top brands offered for assessment in the latest reader survey from the Hub Magazine (Nov/Dec 2014). For some, this was defined as ‘social responsibility’ while for others it meant the brand’s responsibility to its consumers on measures like price/value an ...
Full article at: reveries
 

 

Latest stories

J.K. Rowling reveals details about story characters
London, Nov 1 (IANS/EFE) British author Joanne Kathleen Rowling, the author of the "Harry Potter" series, has revealed previously undisclosed background details of the saga's characters on her website, Pottermore, media reported. | by IANS
 
110 Mexican women pose nude for US photographer
San Miguel de Allende (Mexico), Oct 31 (IANS/EFE) As many as 110 women posed nude as a group here for US photographer Spencer Tunick, who conducted a photo shoot with the theme of Mexico's Day of the Dead. | by IANS
 
Jailed reporter's family urges Iran to release him
Tehran, Oct 31 (IANS/EFE) The family of Washington Post's Iranian-American reporter Jason Rezaian, held without charges in Iran for more than 100 days, has called on Tehran to set him free. | by IANS
 
 


 

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