Social media

Breaking News about Social media:

How India's BJP used data analytics to swing voters

Sep 17 2014 1:33am CDT | Source: pr week

The Bharatiya Janata Party (BJP) won a landslide victory earlier this year on the back of a carefully scripted communication and public relations strategy. While it is no secret that it used social media effectively to communicate its message very little is known what went behind the scenes. Arvind Gupta the national technology head of India's ruling party finally reveals how his party used social media analytics to influence voters in the 2014 General Electio ...
Full article at: pr week


INTUITION Exceeds 500,000 Per Month Milestone for Brand Monitoring

Source: Ad Balla | Jun 1 2014, 2:04am CDT | by

Orlando, FL, June 01, 2014 --( INTUITION is a brand marketing service operated by Perspective Group, the...
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So you think you know social media

Sep 8 2014 8:53pm CDT | Source: pr week

The advent of social media has been the biggest challenge facing brands. The shift from offline to online has turned businesses on their heads, and strategies that were once proven eff ...
Full article at: pr week


Bissell’s subway dining for one

Aug 25 2014 9:21am CDT | Source: Strategy Online

The self-admitted "conservative" brand took a risk, ditched the ads, dumped food on the floor and dug in for its latest social media push. ...
Full article at: Strategy Online


Latest stories

Now, a comic on romantic microorganisms!
Tokyo, Sep 20 (IANS/EFE) An unusual manga comic based on the amorous experiences of some microorganisms, created by a former scientist who specialised in microbiology and fermentation, has become a hit among Japanese readers. | by IANS
Malaysian official slams article on MH370 pilot
Kuala Lumpur, Sep 20 (IANS) Malaysian Foreign Affairs Minister Anifah Aman Saturday slammed an article claiming that Malaysia Airlines flight MH370's pilot, Captain Zaharie Ahmad Shah, caused the aircraft to disappear when he committed suicide. | by IANS
Pakistanis prominent winners at UK's Asian achievers awards
London, Sep 19 (IANS/RAY) Persons of Pakistani-origin emerged as prominent winners at the 2014 Asian Achievers Awards in Britain Friday while Sir Tejinder Singh Virjee, a professor of physics at Imperial College, London, headed the list of Indian-origin recipients. | by IANS


Aug 20 2014 10:36am CDT | Source: kid screen

UK to add ratings to music videos to protect kids (Mashable) Fuhu's giant tablet gives kids a chance to play together (The Wall Street Journal) Why age and gender matter when it comes to content sharing (Harvard Business Review) More parents are keeping kids ...
Full article at: kid screen


eONE puts more skeletons in tweens’ closets

Aug 18 2014 10:24am CDT | Source: kid screen

Entertainment One Licensing (eONE) is revamping its lifestyle brand Skelanimals with new pop-culture partners and a digital strategy that better appeals to its teen and young adult demos. As part of its new media strategy, the skeleton-laden brand is getting a refreshed website and new social media platforms set to launch later this year. The cross-platform refresh also includes new original animated shorts for the art property ...
Full article at: kid screen


KBS+ brings Attention to Canada

Aug 14 2014 9:51am CDT | Source: Strategy Online

The recently purchased social media firm is now operating out of the KBS+ Toronto offi ...
Full article at: Strategy Online


Dinner Data

Jul 28 2014 4:02am CDT | Source: reveries

Software engineers are using big data to help customers make home-cooked meals, report Ruth Simon and Lora Kolodny in The Wall Street Journal (7/24/14). Crunching data also helps Plated, a meal-kit delivery startup, calculate the demand for Crunchy Tofu, among other dishes. It helps a similar outfit called Blue Apron ensure "a just-in-time supply of ingredients for generally healthy meals. ...
Full article at: reveries


Better Together

Jul 28 2014 4:00am CDT | Source: reveries

The true power of big data and social networks is in collaborations between brands and retailers. A Hub White Paper by Sharon Love of TPN. Big data is young, growing and changing. We know that properly leveraged, big data allows us to understand our audience more effectively and deliver worthwhile content to meet their functional, social and emotional needs. Social networks have an equivalent forwa ...
Full article at: reveries


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Two Indians elected MPs in New Zealand
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Syria condemns US anti-terror coalition
Damascus, Sep 22 (IANS) Syria has criticised the US-led coalition against the Islamic State (IS) militant group, accused it of lacking the "true will" necessary to confront terrorism in the region. "The US' move to...
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Israel joins fight against Ebola in Africa
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Asian Games: Dipika loses in semi-final, settles for bronze
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CO2 emissions set to reach record high in 2014
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Read more on Politics Balla
Asian Games: China's team gold reinstated, Ayonika seventh
Incheon, Sep 22 (IANS) India's Ayonika Paul Monday finished a disappointing seventh in the women's 10-metre air rifle event while China were confirmed winners of the team gold after judges overturned an earlier...
Read more on Sport Balla
Lena Dunham doesn't blame women for leaked photos
Lena Dunham says women should be free to take nude pictures of themselves without a risk of them being leaked online. The 'Girls' star has spoken out against hackers who have stolen alleged explicit images of...
Read more on Celebrity Balla
Jordan arrests 11 IS militants
Amman, Sep 22 (IANS) Jordan has arrested 11 Islamic State (IS) militants who entered the country from Syria. The militants after their arrest Sunday, admitted that they came from Syria acting upon orders from IS...
Read more on Politics Balla
Fiji coup leader to be sworn-in as PM
Suva, Sep 22 (IANS) Fiji coup leader in 2006, Voreqe Frank Bainimarama, will be sworn-in Monday as the prime minister of the country. Bainimarama's Fiji First party has won the 2014 general election, raking 293,714 of...
Read more on Politics Balla
Asian Games: Indian women clinch 25m pistol bronze
Incheon, Sep 22 (IANS) Indian shooters kept up their fine performance in the 17th Asian Games with the women's team winning the bronze medal in the 25 metre pistol event at the Ongnyeon International Shooting Range...
Read more on Sport Balla