3 Updates

Agencies Make Strategic Play

Source: AdWeek, Dec 2 2012, 11:04pm CST

In a classic Mad Men scene, Don Draper pitches a new Lucky Strike commercial to a room full of the marketer’s most senior executives. Such meetings that used to be routine have become a rare thing of the past. ...

Continue reading on: AdWeek

 
 
Update
3

2 days ago

What Do We Say When 'Digital' Has Lost All Meaning?

Source: Advertising Age  |   May 17 2013, 9:20am CDT

I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don't know how to tell people what I do. It's not that I don't know what I do. I just don't know how to describe it in terms that people w ...

Continue reading on: Advertising Age  More like this

 
Update
2

5 days ago

METHOD 10 x 10: The Experience Tells The Story

Source: THE FIVE  |   May 14 2013, 11:28am CDT

This article is from a series of thought pieces called 10 x 10 which highlights new approaches and ways of thinking about varying industry challenges, needs, and trends. You can read the original article here ...

Continue reading on: THE FIVE  More like this

 
Update
1

23 weeks ago


Quote:
"I hear from clients: ‘We’ve been focused around brands; how do we organize around a more consumer -centric model?’"


Source: AdWeek

 
 
 
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