360° Coverage : Leo Burnett Honored with Top Creative Award for Innovative...

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Leo Burnett Honored with Top Creative Award for Innovative Emergency Preparedness PSAs

Source: PR Newswire, Nov 15 2012, 3:58pm CST

NEW YORK, November 15, 2012 /PRNewswire/ — Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaig ...

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Update
10

10 hours ago

How the media makes a difference.

Source: Good  |   May 23 2013, 6:53pm CDT

The latest collaboration between Human Interest Films and the Ad Council, this short video shows how an effective public service media campaign made a difference in the life of one family. It's on your To-Do List! Get your friends invo ...

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Update
9

13 hours ago

Advertising guru advises a balance of creativity and fear

Source: The Coffs Coast Advocate  |   May 23 2013, 3:19pm CDT

Top Sydney advertising executive Todd Sampson advised a record ETC Business Leaders crowd to find a balance of creativity and fear. A RECORD crowd of 300 business people at this week's ETC BusinessLeaders event were encouraged to balance cre ...

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Update
8

27 weeks ago


Quote:
"We created the ‘Ready’ campaign before Hurricane Sandy was even a thought. The Hurricane’s swift onset and devastation to the East Coast serves as confirmation of how important it is to be prepared for a disaster on any given day ... Leo Burnett has a strong connection to the Ad Council and it’s always an honor to be rewarded by your colleagues and acknowledged for creative work that truly affects peoples’ lives."


Source: PR Newswire

 

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Update
7

1 day ago

Govt seeks shop for Think! activity

Source: Brand Republic  |   May 23 2013, 2:24am CDT

The Department for Transport is looking for an advertising agency to continue its Think! road-safety campaign, ending a decades-long relationship with Leo Burnett, in the first major brief issued to the Government's new creative framework. ...

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Update
6

1 day ago

Leo Burnett launches strategy game using census data

Source: Creative Review  |   May 22 2013, 10:01am CDT

Leo Burnett has launched a SimCity-style strategy game, Run That Town, using census data collated by the Australian Bureau of Statistics. The game allows players to take control of an Australian neighbourhood of their choice and use census da ...

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Update
5

3 days ago

Autism Speaks Launches New Ad Council Campaign – “Maybe”

Source: Autism Speaks  |   May 20 2013, 8:18pm CDT

Extending its award-winning “Learn the Signs” campaign, Autism Speaks today launched the “Maybe” campaign, a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to rese ...

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Recommended

 
Update
4

3 days ago

Yahoo Drops $1.1 Billion for Social Bonafides | Ad Council Revamps Online PSA Distribution

Source: MarketingVOX - The Voice of Online Marketing  |   May 20 2013, 11:37am CDT

The Ad Council launched a new central site for distributing public service ads. Digiday reports that many publishers that complain about the hard-to-trace cookie madness that exists on many of their sites have themselves to blame, as the ...

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Update
3

3 days ago

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

Source: Advertising Age  |   May 20 2013, 10:30am CDT

Coca-Cola's long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer. Along with agency Leo Burnett, Coke created "Small World Machines", two vending machines, one placed in India, ...

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Update
2

3 days ago

Ad Council Launches Robust Digital Platform to Offer Downloadable Public Service Ads Across All Media Types

Source: PR Newswire  |   May 20 2013, 9:33am CDT

NEW YORK, May 20, 2013 /PRNewswire/ — The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access ...

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Update
1

4 days ago

Ad Council Pushes Digital Delivery

Source: Broadcasting & Cable  |   May 19 2013, 11:00pm CDT

The Ad Council is launching its new digital platform for delivery of public service announcements on Monday, providing one-stop shopping for spots across a range of media. The new PSA Central site will help the council more effectively deliver content ...

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