360° Coverage : Mars ropes in Rekha for Snickers advertisement

10 Updates

Mars ropes in Rekha for Snickers advertisement

Source: Economic Times, Dec 9 2012, 6:02pm CST

NEW DELHI: Mars Inc has roped in veteran Bollywood diva Rekha to endorse its Snickers brand in India as the world's top chocolate maker looks to challenge Kraft Cadbury's hold on the country's Rs 3,000-crore chocolate market. ...

Continue reading on: Economic Times

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10 hours ago

PlatformPlay to monetise NLPCaptcha in India

Source: afaqs! | May 23 2013, 8:16pm CDT

PlatformPlay, the India entry strategists for businesses, has acquired the exclusive monetisation rights for the captcha advertising platform NLPCaptcha. As per the deal, the entire sales of NLPCaptcha i ...

Continue reading on: afaqs! More like this

Update

1 day ago

Cadbury to move court against Tripura order

Source: GulfToday.ae | May 22 2013, 4:23pm CDT

AGARTALA: A consumer court in Tripura has ordered Cadbury India to pay a compensation of Rs30,000 to a complainant who found an iron pin inside a chocolate bar made by the company. But the company said it disagreed with the findings of the consumer court ...

Continue reading on: GulfToday.ae More like this

Update

23 weeks ago

Quote:
"We need certain scale and distribution for a brand to optimise our media spends. We feel now is the opportune time to invest behind Snickers consistently"

Source: Economic Times

Who is this Celebrity?

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Update

1 day ago

Cadbury ordered to pay Rs.30,000 compensation; says will move higher court - Indiatalkies.com

Source: India Talkies | May 22 2013, 8:55am CDT

Agartala, May 22: A consumer court in Tripura has ordered Cadbury India to pay a compensation of Rs.30,000 to a complainant who found an iron pin inside a chocolate bar made by the company. But the company said ...

Continue reading on: India Talkies More like this

Update

2 days ago

Cadbury ordered to pay Rs.30,000 compensation

Source: Webindia123 | May 22 2013, 4:13am CDT

A consumer court in Tripura has ordered Cadbury India Ltd to pay a compensation of Rs.30,000 to a complainant who found an iron pin inside a chocolate bar made by the company, an official said here Wednesday. "A man purchased a Cadbury chocola ...

Continue reading on: Webindia123 More like this

Update

2 days ago

'Cadbury House' may move its headquarters to Thane

Source: Economic Times | May 21 2013, 6:30pm CDT

MUMBAI: Cadbury House, an iconic property of India Inc and the popular landmark to signal an entry to South Mumbai, is on the block. Anand Kripalu, managing director of Mondelez International, its owner, made this announcement i ...

Continue reading on: Economic Times More like this

Hershey's to launch Lancaster brand in China

Source: Philadelphia Business Journal | May 21 2013, 11:17am CDT

A digest of important news from sources selected by our local editors. Delivered weekday mornings. Hershey's will launch its first entirely new brand for an international market. It will sell the Lancaster brand in China. Hershey’ ...

Continue reading on: Philadelphia Business Journal More like this

Update

2 days ago

India's Mars Orbiter Mission update: six months from launch

Source: Planetary Society Blog | May 21 2013, 11:06am CDT

A couple of articles on India's Mars Orbiter Mission were published on the news website The Week yesterday, and they're much more in-depth and insightful than the norm. The best is a feature story called Red Hot, by Rekha Dix ...

Continue reading on: Planetary Society Blog More like this

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2 days ago

Hershey tapping into 'milk candy' market in China

Source: Washington Examiner | May 21 2013, 10:01am CDT

NEW YORK (AP) — Hershey is looking to expand in China by tapping into the country's taste for "milk candy." The Pennsylvania company says it's launching a new line called Lancaster in three cities next month, followed by wider dist ...

Continue reading on: Washington Examiner More like this

Update

2 days ago

Huge stakes, long odds for Hershey Co.'s historic Chinese candy bar

Source: PennLive.com | May 21 2013, 9:59am CDT

Different types of Hershey chocolate bars are seen on a shelf in Pittsburgh. But the key to the company's future could be the candy shelves in China. (The Associated Press) I think it’s great that a local company is looking to expand internation ...

Continue reading on: PennLive.com More like this

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360° Coverage : Mars ropes in Rekha for Snickers advertisement

Mars ropes in Rekha for Snickers advertisement

PlatformPlay to monetise NLPCaptcha in India

Cadbury to move court against Tripura order

Quote:
"We need certain scale and distribution for a brand to optimise our media spends. We feel now is the opportune time to invest behind Snickers consistently"

Who is this Celebrity?

Cadbury ordered to pay Rs.30,000 compensation; says will move higher court - Indiatalkies.com

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Cadbury ordered to pay Rs.30,000 compensation

'Cadbury House' may move its headquarters to Thane

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Hershey's to launch Lancaster brand in China

India's Mars Orbiter Mission update: six months from launch

Hershey tapping into 'milk candy' market in China

Huge stakes, long odds for Hershey Co.'s historic Chinese candy bar

360° Coverage : Mars ropes in Rekha for Snickers advertisement

Mars ropes in Rekha for Snickers advertisement

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Quote: "We need certain scale and distribution for a brand to optimise our media spends. We feel now is the opportune time to invest behind Snickers consistently"

Who is this Celebrity?

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Quote:
"We need certain scale and distribution for a brand to optimise our media spends. We feel now is the opportune time to invest behind Snickers consistently"