4 Updates

Top Publishers’ Complicated Relationship with Third-Party Sellers

Source: Digiday, Dec 5 2012, 12:45am CST

For many publishers, third-party ad sellers, whether networks or exchanges, are a necessary evil. Premium publishers often point the finger at ad networks as a major reason for the commoditization of online advertising ...

Continue reading on: Digiday

 
 
Update
4

1 day ago

ESPN to Lay Off Hundreds

Source: Broadcasting & Cable  |   May 21 2013, 12:29pm CDT

Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our p ...

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Update
3

3 days ago

Fighting Over the Future of Display

Source: Digiday  |   May 19 2013, 11:57am CDT

Last week Digiday published articles from opposite sides of the spectrum when it comes to Internet display advertising. Readers weighed in with their own takes: Greg Cornelius, general manager at DestinAsia Media Group TV and banner ads are ...

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Update
2

24 weeks ago


Quote:
"So your sell through will improve, but your absolute revenue will come down in different rates and pricing in different channels"


Source: Digiday

 
Update
1

6 days ago

Jack Link's Beef Jerky Coming to a Gas Tank Near You

Source: ClickZ News Blog  |   May 16 2013, 11:05am CDT

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected ...

Continue reading on: ClickZ News Blog  More like this

 
 
 
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