10 Updates

AOL's Advertising.com Group Hires CMO to Boost Its Standing in Ad Tech World

Source: Advertising Age, Dec 12 2012, 8:11am CST

AOL's Advertising.com Group has hired B-to-B marketing veteran Allie Savarino Kline as its chief marketing officer in a move aimed to boost awareness of the advertising technology products that AOL has amassed through a spate of acq ...

Continue reading on: Advertising Age

 
 
Update
10

19 hours ago

Microsoft Touts ’100 Percent Always-On’ Xbox One To Advertisers

Source: Beet.TV  |   Jun 18 2013, 12:21pm CDT

Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM Brad Rencher. “A lot of people are still lumpi ...

Continue reading on: Beet.TV  More like this

 
Update
9

1 day ago

Hooman Radfar on the Future of Social, Common Startup Mistakes, and “Not Being A Platform’s Bitch”

Source: Tech Cocktail  |   Jun 17 2013, 3:40pm CDT

I’m guessing you’re familiar with AddThis? You know, the “world’s largest sharing platform” used by the likes of The Today Show, The Chicago Sun Times, and American Idol. Amongst a sea of competition, AddThis has successfully scaled to more than ...

Continue reading on: Tech Cocktail  More like this

 
Update
8

26 weeks ago


Quote:
"If you can find a company that has strong product assets, an excellent team, but you don't have to pay a revenue multiple"


Source: Advertising Age

 
Update
7

1 day ago

CANNES 2013: AOL targets extreme emotion of Gen Y

Source: Brand Republic  |   Jun 17 2013, 9:26am CDT

AOL's recently launched global content business Be On is among those trying to lead the charge for online video by creating "snackable" content for online consumption. In a presentation yesterday, Rechtm ...

Continue reading on: Brand Republic  More like this

 
Update
6

3 days ago

Consumers being monitored by companies watching their ads

Source: Sify  |   Jun 16 2013, 6:55am CDT

Marketers have come up with an all-new concept in which they can keep an eye on consumers watching their ads offline. After spending considerable time and effort watching consumer online behavior, marketers have switched to new conce ...

Continue reading on: Sify  More like this

 
Update
5

4 days ago

AOL says it can read your mind through new ad tracking software

Source: death + taxes  |   Jun 14 2013, 5:06pm CDT

AOL has a new trick up its sleeve in the endless search to provide advertisers with insight into how to get consumers to engage with their ads. AllThingsD reports that the company has forged a partnership with softwar ...

Continue reading on: death + taxes  More like this

 
Update
4

4 days ago

AOL Says it Can Literally Read Your Mind When You Watch its Ads

Source: All Things Digital  |   Jun 14 2013, 3:40pm CDT

Its 2013, and advertisers are still spending an enormous amount of time trying to figure out if you’re seeing the ads they’re paying for. But let’s say you do see the ad: How will you respond? AOL says it can tell ...

Continue reading on: All Things Digital  More like this

 
Update
3

5 days ago

TubeMogul Intros Video Viewability Standards for Digital Video Ads

Source: Beet.TV  |   Jun 13 2013, 7:17pm CDT

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with ...

Continue reading on: Beet.TV  More like this

 
Update
2

5 days ago

AOL CEO Says Scalability Is Needed in Native Advertising

Source: AdWeek  |   Jun 13 2013, 12:23pm CDT

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's b ...

Continue reading on: AdWeek  More like this

 
Update
1

5 days ago

AOL CEO: At Least People Know The Name of Our Company

Source: mediabistro.com  |   Jun 13 2013, 11:29am CDT

What do you think of when you hear the name “AOL”? Dialup? Your parents’ email? Alas, this is AOL’s brand problem. But don’t worry! At least people have heard of it! That was AOL CEO Tim Armstrong‘s message at today’s Media Minds breakfast, where he said ...

Continue reading on: mediabistro.com  More like this

 
 

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