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Athletic Advertising

Source: OpPapers.com, Nov 26 2012, 2:03pm CST

THOMAS COLLEGE SPORTS ADVERTISING AND ITS EFFECTIVENESS A Paper Submitted for Course # SM 445 Senior Seminar: Research Applications Professor: Dr. Greg King Bejay Perkins Waterville, Maine May, 2012 TABLE OF CONTENTS TITLE PAGE………………………………………………………………..i ...

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Update
9

4 hours ago

Twitter launches TV ad targeting system

Source: Brand Republic  |   May 24 2013, 3:47am CDT

Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns. Initially available only in select areas in the US, advertise ...

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Update
8

20 hours ago

Twitter links ads to TV programs

Source: San Francisco Business Times  |   May 23 2013, 12:18pm CDT

A digest of important news from sources selected by our local editors. Delivered weekday mornings. Patrick Hoge covers technology for the San Francisco Business Times. Taking advantage of the fact that large numbers of people lov ...

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Update
7

1 day ago

He's 'done everything,' so now Nilsen can retire

Source: The Portland Maine Press Herald  |   May 22 2013, 11:21pm CDT

KENNEBUNK - After a 43-year career as an athletic administrator, an assistant principal, a coach and a teacher, Thor Nilsen of Kennebunk High is retiring. For the last four years, Nilsen, 65, has been the ...

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Update
6

1 day ago

Rumors circulating that UAlbany is moving to Colonial Athletic Association in all sports

Source: The Saratogian  |   May 22 2013, 8:34pm CDT

Albany's Peter Hooley (12) celebrates with teammates after their 53-49 victory over Vermont in an NCAA college basketball game in the championship of the America East Conference tournament in Burlington, Vt. on Saturday, March 16, 2013. (AP Photo/The Bu ...

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Currently Trending

 
Update
5

1 day ago

Coaching Kamp: Pros give insight on youth sports in book

Source: Victor Post  |   May 22 2013, 5:03pm CDT

Attending practices, games, summer camps and clinics I have often pondered the question, “What advice would professional athletes give to parents about youth sports?” After all, for the most part, every athlete at the major league level has played at ...

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4

1 day ago

Andy Roddick Tapped as 'Fox Sports Live' Cohost

Source: Broadcasting & Cable  |   May 22 2013, 11:29am CDT

Fox Sports 1 continues to staff up ahead of its Aug. 17 launch, naming former tennis champion Andy Roddick as cohost of its flagship news program Fox Sports Live. Roddick joins the previously-announced hires for Fox Sports Live: TSN's Jay Onra ...

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Recommended

 
Update
3

3 days ago

USA TODAY Expanding Its Iconic Ad Meter Platform To Salute The Best Moments In Sports For 2013

Source: PR Newswire  |   May 20 2013, 9:19am CDT

MCLEAN, Va., May 20, 2013 /PRNewswire/ -- USA TODAY will begin a strategic expansion of its iconic Ad Meter platform beyond Super Bowl advertising this year by engaging its online panel to determine the year's 'best of the best' in sports, ...

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Update
2

4 days ago

USA Today Takes Its Ad Meter Beyond the Super Bowl

Source: AdWeek  |   May 19 2013, 10:08pm CDT

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories li ...

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Update
1

4 days ago

Worst Year In Boston College Sports? And The Big Finish

Source: BC Interruption  |   May 19 2013, 10:16am CDT

Jeff: During the 2012-13 year, the football team stunk ... winning just two games. Neither of which were anything to get excited about since Maryland was playing their fourth string quarterback. The men's basketball team failed to ...

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