360° Coverage : Brand Strategy: The Disruption Opportunity

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Brand Strategy: The Disruption Opportunity

Source: Branding Strategy Insider, Dec 12 2012, 2:29pm CST

Derrick Daye Managing Partner, Brand Consultant Email Derrick Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse e ...

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Update
10

9 hours ago

Is Blue-Chip Dividend Investing Only For Rich People?

Source: Seeking Alpha  |   May 24 2013, 2:12pm CDT

One criticism of dividend growth investing that I hear frequently enough is the notion that one must be affluent for the strategy to be meaningful. Usually, the assumption is something like this, "You would only get $30,000 from ...

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Update
9

12 hours ago

3 Big Names in the Soft Drink Industry Worth Investing In

Source: Motley Fool  |   May 24 2013, 11:40am CDT

Victor is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited. Within the beverage industry, Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) are undisputed worldwide leaders. As such, ...

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Update
8

23 weeks ago


Quote:
"Their future would not be about picture taking, but picture making"


Source: Branding Strategy Insider

 

Who is this Celebrity?

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Click ASCII Image to Reveal Celebrity

 
Update
7

13 hours ago

Can Non-Alcaholic Beverages be Fun?

Source: Motley Fool  |   May 24 2013, 10:30am CDT

John is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited. While life's great debate has always been Coke or Pepsi, Dr Pepper is trying to make a name for it ...

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Currently Trending

 
Update
6

14 hours ago

World of Coke opens Rockwell exhibit

Source: Atlanta Business Chronicle  |   May 24 2013, 9:31am CDT

A digest of important news from sources selected by our local editors. Delivered weekday mornings. Starting Friday, a new exhibit will showcase the most comprehensive display of Norman Rockwell’s work for Atlanta-based The C ...

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Update
5

14 hours ago

‘Share-a-Coke’ campaign will ‘stem the flow of crap baby names’

Source: NewsBiscuit  |   May 24 2013, 9:24am CDT

Coca-Cola’s new ‘Share-a-Coke’ summer campaign has had thousands of people rummaging through supermarket fridges and has now also become a source of baby names for expectant mothers. The unique and interactive marke ...

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Recommended

 
Update
4

14 hours ago

Why Pepsi Fails The Test

Source: Motley Fool  |   May 24 2013, 9:10am CDT

Nauman is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited. Despite the efforts of First Lady Michelle Obama and New York City Mayor Michael Bloomberg to get kids and ...

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Update
3

15 hours ago

Coca-Cola unites enemies India and Pakistan with interactive vending machines which encourage users in both countries to 'make a friend'

Source: Daily Mail - UK  |   May 24 2013, 8:25am CDT

High-tech vending machines fitted in Lahore and New Delhi shopping mallsThey provided a live communications portal linking strangers in two citiesPeople were encouraged to complete a friendly task togetherFirm wants to provoke happiness and p ...

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Update
2

22 hours ago

Highlights Of The Un-Conference

Source: Branding Strategy Insider  |   May 24 2013, 1:15am CDT

This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World. And ...

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Update
1

1 day ago

Case Analysis: Dove

Source: OpPapers.com  |   May 23 2013, 11:30pm CDT

CASE ANALYSIS Dove: Evolution of a brand INTRODUCTION Unilever’s Dove is one of the leading companies in the health and beauty industry. Dove has launched an advertising campaign named “The Campaign for Real Beauty” to general the attention of the public ...

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